Tag Archives: Seth Godin

Ah, The Dog Days of Summer!

Been a while  between posts  –  I just returned from some vacation.  The prep time before and digging out after have been significant, as always.   But, should be back on track for posting now…

It’s great to unplug and step away from the daily grind and see the forest for the trees though.  When you realize what you’re working for – it makes it so much easier get back and hit it.  It was a great time off with my wife and kids: hiking, swimming, fishing.  My son caught his first Musky…thought he won the Superbowl!

One of my take-aways this time was that I really love what I do.  Not everyone can say that.  There is a real vocational dimension to helping people with their most important projects that motivates me to do the best for my clients. 

Also, although some people automatically think technology is extremely cool and fun (guilty) it is also continuing to change the game for everyone, so you need to pay attention. 

On that note, I was reviewing some of my favorite blog reads while away and I think this one from Seth Godin wins.  It’s a concise summary about the transition from the production > information > “information about information” economy and gets you thinking about all the opportunities yet to be seized…  

Better get back to work!

…No More Strangers

Seth Godin’s blog post today is worth echoing…in it he proposes a hierarchy of relationships and reminds us that it takes an exorbitant amount of energy to acquire and transform a “stranger” into a customer who is a “true fan,” -  as in, it’s not worth it. 

We all know the route of penetrating and extending from existing clients is much more efficient and successful, but sometimes we just can’t resist the temptation to burn energy and resources trying for that elusive stranger.

Instead, Seth says, consider the option to “…absolutely delight and overwhelm”  [you true fans].

Great perspective!

Shiny Objects: Seth Godin…

Good stuff (as always) from Seth Godin’s blog.  Check out this post from him:  http://sethgodin.typepad.com/seths_blog/2010/02/shiny-objects.html   I’ve been chasing my share of shiny objects lately.  It’s an interesting principle – reset your activities to your priority objectives vs. chasing the noise.

Sales Procrastination

Interesting thoughts from Seth Godin on how busy does NOT equal important in life: http://bit.ly/a1BuOY .  Applied to sales and marketing, this even more poignant.  Doing lots of (the wrong) activities will not build your funnel.  What are you “busy” with today?