http://salesandmarketingmashup.com Thoughts on Sales, Marketing, and Social Media Fri, 18 May 2012 18:08:49 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/3be8e8ff4c951bea52dbfe348126f937?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://salesandmarketingmashup.com http://salesandmarketingmashup.com/2010/01/28/sales-from-non-sales-staff/ http://salesandmarketingmashup.com/2010/01/28/sales-from-non-sales-staff/#comments Fri, 29 Jan 2010 02:37:55 +0000 Tim Kocher http://salesandmarketingmashup.com/?p=116 Continue reading →]]> You set sales goals for your sales reps.  You work these goals with the sales team aggressively.  But, when is the last time you checked in with your non-sales staff on the topic of business development?  There are typically orders of magnitude more non-sales than sales staff in an organization.  In my company, for example, the ratio is greater than 10-1.  Even a  small uptick in the effectiveness of this larger group to identify and qualify opportunities on which the sales team can then follow-up can have a substantial top line impact.  At your next all hands meeting, why not have some sales training for non-sales professionals?  Multiply your “feet on the street.”  Do the math, it’s worth it!

]]> http://salesandmarketingmashup.com/2010/01/28/sales-from-non-sales-staff/feed/ 1 Tim