Tag Archives: non-sales staff

You set sales goals for your sales reps.  You work these goals with the sales team aggressively.  But, when is the last time you checked in with your non-sales staff on the topic of business development?  There are typically orders of magnitude more non-sales than sales staff in an organization.  In my company, for example, the ratio is greater than 10-1.  Even a  small uptick in the effectiveness of this larger group to identify and qualify opportunities on which the sales team can then follow-up can have a substantial top line impact.  At your next all hands meeting, why not have some sales training for non-sales professionals?  Multiply your “feet on the street.”  Do the math, it’s worth it!