http://salesandmarketingmashup.com Thoughts on Sales, Marketing, and Social Media Fri, 18 May 2012 18:08:49 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/3be8e8ff4c951bea52dbfe348126f937?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://salesandmarketingmashup.com http://salesandmarketingmashup.com/2010/01/26/measuring-marketing/ http://salesandmarketingmashup.com/2010/01/26/measuring-marketing/#comments Wed, 27 Jan 2010 02:39:00 +0000 Tim Kocher http://salesandmarketingmashup.com/?p=113 Continue reading →]]> Great blog post from the folks at Fast Company:  http://bit.ly/97qnIl.   This magazine is very good.  One of my top resources for business insight.  This post deals with that age-old question, “What are we getting for our marketing spend?”  My firm is doing a better job tacking lead source per deal – in a direct answer to one of the questions posed in the post “From ‘closed business’ where did the initial leads come from?”  It’s making a difference in how we invest dollars in marketing.  Have you connected the dots at your company?

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