http://salesandmarketingmashup.com Thoughts on Sales, Marketing, and Social Media Thu, 02 Feb 2012 17:53:29 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/3be8e8ff4c951bea52dbfe348126f937?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://salesandmarketingmashup.com http://salesandmarketingmashup.com/2010/01/13/social-media-policy-not-possible-ask-coca-cola/ http://salesandmarketingmashup.com/2010/01/13/social-media-policy-not-possible-ask-coca-cola/#comments Wed, 13 Jan 2010 13:49:39 +0000 Tim Kocher http://tkocher.wordpress.com/?p=43 Continue reading →]]> Many companies with whom I have worked struggle to get into the game on social media.  Due to engrained habits, they can not see a clear way to add this new dimension to their marketing mix.  Today, it is really not an option.  Conversations about your company are happening out there – period.  The only decision you really have is, “Do I want to participate?”  I would suggest that your answer should be YES!   But that begs the question - what do you do on Monday morning?  How do you really operationalize these media that can be (and should be) much more colloquial than our traditional corporate communications?  Establishing a policy in this area seems a non-starter for many firms.  However, it is happening.  See Coca-Cola’s new social media policy:  http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/ .  If a global company with 92,000 employees can do this (in 3 pages no less!)  don’t you think your company can swing it?

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